Sending samples is a common practice in the baby industry Insider contacted both Abbott and Mead Johnson, requesting clarification on why the companies sent formula samples to people who hadn't requested them during a formula shortage. "It's kind of messed up that they're sending out the samples clearly to mass lists when people actually desperately need it," she said. Jude, who was more annoyed when she realized how hard it is for parents to buy formula right now. "The baby was due around now, like a couple of weeks ago, so I thought, 'They just think I have a new child, and they're trying to hook me,' which I thought was a little annoying," said St. The adoption didn't happen, and the arrival of unsolicited baby formula felt invasive and potentially wasteful, she said. Two months ago, she created a baby registry as she was planning to adopt a baby. She received a package from a different formula company - Abbott, the maker of Similac - but unlike Connor, she believed she knew why. These unsolicited packages can be triggering While Connor was simply confused by the arrival of unrequested baby formula, she worried that people struggling with infertility or infant loss could be deeply hurt if they received such a package unsolicited. She stressed that she wasn't angry but concerned. "If this is some sort of weird marketing campaign, and they're just sending random formula samples to women of a certain age, I think it's really bad because there's obviously mothers in need," she said.
She was happy to be able to give the formula to a family that needed it but questioned why she received it in the first place. Unaware of the severity of the formula shortage, Connor posted the package on a local "Buy Nothing" group on Facebook and was shocked by the volume of responses.
"I'm a single, unmarried New Yorker that is not pregnant and not undergoing any fertility treatment at the moment," Connor told Insider. The name and address on the package were correct, but Connor doesn't have a baby and had no idea why Mead Johnson, the maker of Enfamil, would send her a gift package containing three canisters of powdered formula and two ready-to-feed bottles. When a package of Enfamil baby formula was delivered to Annika Connor's home this week, she was confused.
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